It’s almost back to school season, and for those of us who like to be informed consumers, Quartz has done some serious retail thesis work this summer — and we need to hit the books. Because it turns out that one of the world’s largest online retailers has been prolifically studious about its marketing this year, so there’s a little homework to pass the “who owns who” brand name test.
from http://www.apartmenttherapy.com/do-you-shop-amazons-secret-brands-248968
from waaaay over here —> Are You Shopping Amazon’s “Secret” Brands?
from Sofia Consola
via Are You Shopping Amazon's "Secret" Brands?
