Long ago, before anybody had even dreamed of the internet, people did their holiday shopping in a charmingly analog way: by scoping out gifts in store windows. Then, in 1883, the smart folks at the Macy’s department store in New York City realized that they could draw even more people to their store windows by putting on a show. The first Macy’s Christmas display, which featured a mechanical Santa’s sleigh pulled by reindeer, drew fascinated crowds, and a holiday tradition was born.
from https://www.apartmenttherapy.com/vintage-retail-window-displays-through-the-years-253736
from waaaay over here —> 100+ Years of Tradition: Vintage Retail Holiday Window Displays Through the Years
from Sofia Consola
via 100+ Years of Tradition: Vintage Retail Holiday Window Displays Through the Years
