Tuesday, May 1, 2018

Why "Junk Drawer" is Maybe the Worst Name for Anything Ever

Hot take: Calling your catchall a “junk drawer” is possibly the worst branding moment since Netflix tried to become Qwikster. That kitchen drawer is, in fact, very precious real estate. A place for all your unplaceable items. A home for the homeless. A shelter for stuff.

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from https://www.apartmenttherapy.com/junk-drawer-organizing-tips-video-258171
from waaaay over here —> Why “Junk Drawer” is Maybe the Worst Name for Anything Ever

from Sofia Consola
via Why "Junk Drawer" is Maybe the Worst Name for Anything Ever